Appco’s Human CommercialTM: A dynamic approach to face-to-face sales
Dec08

Appco’s Human CommercialTM: A dynamic approach to face-to-face sales

With operations in nearly 30 countries around the world, Appco Group is a highly successful marketing and sales specialist. One of the things that helps to set the company apart is its unique take on customer interactions. Dubbed the Human CommercialTM, its innovative approach was developed by Appco founder and chairman Chris Niarchos. Here, we take a look at this dynamic methodology and examine the reasons why it’s proved to be so powerful. What is it? Sometimes, it’s assumed that sales is a one-way process that simply involves companies delivering scripted messages to potential customers. In reality, these interactions tend to be much more complex, and the Human CommercialTM is a classic case in point. This approach is about providing people with tailored information that’s relevant to their particular interests and concerns. It’s much more than simply selling to people. Rather, it involves respecting customers and ensuring they have the best possible experiences when they are being presented with information. The self-employed brand ambassadors in the Appco network respond to consumers’ questions and engage with them in an open and friendly way, which helps to make these conversations enjoyable and engaging. It also ensures that people are fully informed about the products or services being offered, meaning they can make confident purchasing decisions. Why it’s worth the effort This style of personalised engagement with potential customers does require more effort than simply reading from scripts and providing generic information to consumers. It means that brand ambassadors need to have in-depth knowledge of the products or services they are representing, as well as an ability to relate to potential customers in a natural, engaging way. However, it’s well worth making the effort. People tend to respond much more positively when they are treated as individuals and provided with information that’s tailored to their own interests and priorities. In turn, this can lead to higher levels of sales and it can enhance companies’ reputations. The Human CommercialTM is a tried and tested approach and it’s one that has helped Appco to cement its reputation at the forefront of face-to-face sales. Appco Group is also an expert in fundraising activities and has worked with a variety of charities around the world. You can find out more about the fundraising activities of Appco online, including Appco UK’s work with the...

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How to Find Work in Kuching, Malaysia
Nov13

How to Find Work in Kuching, Malaysia

To help build its economy, Malaysia tries to attract expatriates from western countries to move there for work. The nation has attracted many multinational corporations to its modernised cities, so there are many opportunities for people who have a good education to find work. If you’re considering moving to Kuching, here are some ways you can find work. Where Is Kuching? Kuching is the largest city in the state of Sarawak, which is on the island of Borneo. It has a population of about two and a half million people. The main industries in Borneo are tourism and agriculture, so the opportunities may be limited for some expats moving there. Most people relocating to Malaysia stay on the mainland because there are more opportunities and it is easier to get around than it is on Borneo. Looking for Work The best ways to search for jobs in Kuching is similar to how you would look for work anywhere else—search online job boards or work with an employment agency. It is important to prepare a CV with up-to-date information so it is ready when you find jobs you are interested in. Search online for employment agencies with which to work and send them your CV before relocating so that when you get to Malaysia, you’re ready to consider positions they may have found for you. There are several online job boards advertising openings in Kuching and other cities in Malaysia. However, you should be aware that as an expatriate, the best way to find work is to find a position with a multinational corporation. Being transferred to the country is preferable, but if not, try to find employment with a company with connections to your homeland. Most online job sites allow you to search for the type of work you have experience in and select parameters with which to narrow your selections. You can select the type of work you want and your experience level and select postings according to when they were uploaded to the job site. This helps to refine your searches so you don’t spend hours looking through ads you have no interest in. Work Restrictions One reason it is best to try to work for a multinational corporation is because of the restrictions on foreign employees Malaysian companies must abide by. They can only hire a limited number of non-Malaysian workers, but companies owned by foreign entities don’t have those restrictions. Obtaining a visa to work in the country is easier if you already have a job lined up before getting to the country, so it is best if you transfer with a company or look...

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5 questions all HR professionals need to ask during an interview
Sep05

5 questions all HR professionals need to ask during an interview

Working in human resources is one of the most stressful positions a person can have. Demands, requests and attention comes from every which way and many times the contributions of the HR department go unnoticed. Of course, anyone who knows anything about the inner workings of the business world understands that human resources are the heartbeat of most companies. Sometimes a lack of recognition coupled with unrealistic demands can see some professionals yearn for a new place to work. However, sometimes the grass isn’t always greener and a person might find himself or herself in a worse position than when they started. In order to avoid this, HR professionals should ask these five questions during a job interview. 1.) Does the company value human resources? In reality, almost all interviewers will answer yes, however, what they say after this is important. Do they simply throw out some generic platitudes when it comes to HR’s role at the company or do they actually see it as playing an important part? Be sure to listen carefully to how this question is answered to get a better understanding if they believe HR is ends to a mean or means to an end. 2.) Why is this job available? Some people do not like asking this question, but it is vital for HR people to know why the position is available. That’s because it can shed light into how the company treats its HR personnel. For example, if the HR person is leaving after 20 years of service, it shows the company has created a positive environment for HR. However, a red flag should be raised if the job is available because the last person left after three months. 3.) Will there be duties outside of the job description? One of the most frustrating aspects of working in human resources is the fact that any task that falls outside of other employees’ job descriptions almost always ends up in their laps. It is good to establish if the HR department is allowed to focus on what it needs to be doing or is inundated with odd jobs no one else in the office wants to do. 4.) How’s the filing system? If there are files spread out all across the office that have not been filed with any particular rhyme or reason, chances are it is not a good place to work at from an HR perspective. Given that HR must store and file hundreds of documents on a weekly basis, filing is incredibly important and any good organisation will understand this. 5.) What has been done to help the HR department in...

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Personal Branding On Instagram

To many people from older generations, it would seem that the early 21st century is an information minefield that is all about personal branding and instant fame. Networks like YouTube have given us “stars” who have taken their fifteen minutes of fame and run with it to make millions. Likewise, social media behemoths like Instagram have also provided us with a way to engage with friends and family through a visual language. For all of the chaos and noise, these new platforms are providing individuals with a real way to build a personal brand. Surviving in the Wild For sole traders and individuals looking to convert skills and talents into cash flow, taking advantage of the promotional opportunities inherent in social media platforms such as Instagram is absolutely essential. If this is the Age of Information, it is also the Age of the Entrepreneur. Independent voices have discovered that social media is a powerful tool in the journey to enhance personal brands and gain millions of potential customers and clients. Here is how Instagram in particular helps entrepreneurs to convert their talents into real businesses that make money: Visual language: Recent studies conclude that engaging with the web has actually reprogrammed our brains to scan more and read less. Though this is not without problems, the visual language of Instagram fits squarely into an online world that promotes browsing and scanning rather than dwelling on a topic. The concept of the social media feed provides a quick fix for social media account followers. By leveraging the power of the visual language inherent in Instagram, you can build an attractive brand very quickly and appeal to the modern mindset that browses rather than dwells. Diverse channel opportunities: In the past, marketing was restricted to only the traditional media of print advertising. Social media has presented us with a slew of additional marketing opportunities that did not previously exist. An individual or business can leverage the visual power of Instagram through photos and short videos, use the reach of Facebook to target a global audience, and use Twitter to engage in real-time conversation with customers. Each platform offers distinct strengths and by diversifying media channels, you can take advantage of these strengths. Real-time engagement: Real-time engagement regardless of time and place is possible through platforms like Instagram. The fact that many of us now carry these platforms around with us on our smartphones means that any business or entrepreneur can reach us directly on our phones with a simple post notification. Gaining Followers The challenges to gain Instagram followers and followers on other social media platforms is of serious consideration for...

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Divide the Space, Not the Employees: Partitions as an Answer to Your Office Floor Plan Needs
Aug19

Divide the Space, Not the Employees: Partitions as an Answer to Your Office Floor Plan Needs

Give your employees the best opportunity to succeed and flourish in the office by providing some privacy in the workplace. While open office floor plans are great for maximising space and providing managerial oversight, they can be distracting for employees who need silence or extra space in order to produce quality work. Individual rooms fail to maximise the area of your office space. Installing partitions throughout the office is a great way to create some extra personal space for your employees, without sacrificing the highest possible functionality of the space. Partitions Are the Good Middle Ground In many ways, partitions strike the perfect middle ground between an open floor layout and actual separate offices. An open office layout can be loud and distracting. These layouts encourage employees to communicate, but also facilitate arbitrary personal conversations that lead to decreased efficiency. This might be a huge detriment to your core business goals. Installing partitions still allows employees to communicate with one another, problem solve as a group, discuss projects, and build relationships. But at the same time, the employee must go out of their way to facilitate an in-depth conversation. An employee must overlook the partition or walk around it to have a conversation, which tapers the gossip and idle chitchat often found in an open office spaces. On the other hand, individual offices can be expensive to construct and stifle communication and collaboration. Employees are less likely to exchange ideas through face-to-face interactions when the vector of closing a door is present. They are able remove themselves from the rest of the business. Partitions offer the privacy and personal space that employees often need to concentrate on their work, without losing the sense of camaraderie of an open floor plan. Partitions Are Quick to Construct and Cheap to Move Most partitions are constructed from lightweight, sturdy panels that block some sound and allow for some privacy. Professional companies can quickly and efficiently construct most partitions. This allows you to renovate your office in a short timeframe. Depending on the size of a space and number of partitions, the experts in office partitioning in Perth can often have your new space set up within a day. Your employees will be back in their normal workspace faster than with other, more time-consuming office renovations. Design and construction companies offer partitions in a number of different styles and materials. Glass can allow for more natural light throughout the office, but also increases the possibility of visual distractions. A fabric covering can also absorb sound and come in a myriad of colours or designs. Alternatively, plasterboard is a great way to create different...

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